Planning & Forecasting – New Products

Learn about the new product forecasting methods and strategies

This course aims to help the business planners understand the different methods of forecasting for new products and also management of different strategies that organisations deploy in launch of new products, in the planning process

The course has been designed for a planning professional working as a part of the business functions like supply chain, finance or sales & marketing. The purpose of the course is to equip the planner with the basic principles of planning and business understanding of the quantitative techniques and their use

The course does not delve upon the mathematical derivations of the forecasting models or statistical computations of various coefficients and parameters. It is expected that the business planner would be using a planning software that assist in such derivations and computations.
Pre Requisites
  • Basic understanding of statistics
  • Basic understanding of planning process and business set up
Key Learnings
  • New product forecasting methods – Analogy and Bass Diffusion
  • New product introduction strategies such as super session, cannibalisation etc
Methodology
  • Presentation explanation
  • Real experience sharing
  • System based demonstrations
  • Exercises
  • Question Answers

COMPLIMENTARY ACCESS TO INTRODUCTORY SESSION ON PLANNING & FORECASTING ON 7TH AUGUST IF REGISTERED BY 5TH AUGUST FOR THIS COURSE

Hourly Schedule

7th August

3 - 4:30 pm IST
About Planning & Forecasting
Fundamentals of planning & forecasting

22nd August

3 - 4:30 pm IST
New product forecasting
Understanding new product forecasting techniques

28th August

3 - 4:30 pm IST
New product strategies
Understanding management of new product strategies in planning

Date

Aug 22 2020

Local Time

  • Timezone: America/New_York
  • Date: Aug 22 2020

Cost

INR 4,500 + GST

More Info

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