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  • Solutions

      Explore Our Solutions

      We help companies build better planning and forecasting capabilities

      Supply Chain

      Forecast Pro
      Streamline
      Vanguard
      Planvisage

      FINANCE

      Planful
      Vanguard

      Industries

      Automotive
      Chemicals & Oil
      Consumer Goods
      Fashion & Retail
      Food & Beverage
      Home Interior
      Industrial Goods
      Pharma & Healthcare
  • Services

      Planning as a Service

      Planning & forecasting services by widely experienced analysts using award-winning forecasting system 

      Learn More

      Planning BI

      Implement state-of-the-art business intelligence platform and take your planning process to the next level

      Learn More

      Planning Talent

      Find opportunities and hire best planning talent by using our expertise and reach

      Learn More

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Online Program

New Product Forecasting Strategies

All businesses introduce new products for various reasons. The new products poses challenge for the planners and marketing executives to estimate the demand for them for merchandise and supply planning purposes. The primary reason being the lack of historical data that can be used for forecasting.

This course addresses this challenge by discussing concepts and techniques available for forecasting demand of new products. These techniques are ‘By Analogy’ and ‘Bass Diffusion’ including a live demonstration using a planning software.

While Analogy is the more popular technique, the issue most planners face in this technique is in choosing the right analogue product. The course also discusses the clustering technique that can be deployed to help pick the right analogue product to assist in this technique.

New Product Forecasting Strategies

Open Now >
available

Who is it for?​

  • Supply chain professionals
  • Demand planning professionals
  • Business planning professionals
  • Data analytics professionals
  • Management students
  • Marketing professionals

What does it include?

  • Understanding new product forecasting
  • 1 hr On Demand Video With Voice
  • 9 lectures
  • Full lifetime access
  • Certificate of completion

Requirements

  • Basic understanding of planning process
  • Basic understanding of statistics

Curriculum

  • Introduction to new product forecasting
  • Need for new products & classification
  • New product forecasting methods
  • Forecasting by analogy
  • Selecting similar product by machine learning
  • Forecasting new to the world product
  • Demo using a forecasting software

What will you learn?

  • What are new product forecasting methods
  • How to pick a right similar product using machine learning
  • How to forecast for new products using a forecasting software

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New Product Forecasting Strategies

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